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About.

DRIVEN BY PASSION.

“No matter where I find myself, no matter how my passion evolves; I will continue to be the best me that I can.”
— Zachary James Stephan

I, Zachary James Stephan, currently work at Cendyn, an industry leader in the hospitality world, where I am currently the SEM/SEO Team Manager. My team and I are responsible for developing & executing all Paid Search Advertising and Search Engine Operations. From campaign refinements to new ideas – I personally drive the marketing strategy for top tier hotels & resorts throughout the world.

Things only progress from there, as I will always strive to utilize my time to the best of my abilities. From continuing to grow my knowledge of Web Design & SEM (through my very own company: Stephan Assurance LLC) to even my newest hobby: photography. The internet is a place of rapid growth and continual change, whereas photography, for one, has taught me to appreciate every moment in this world. From optimizing campaigns & tweaking code to “freezing” time by capturing moments, I’ll continue to progress my talents and build all those around me.

“Nothing great in the world has been accomplished without passion.”
— Georg Wilhelm Friedrich Hegel
Work Skills

Work Skills.

DRIVE & PASSION MATTERS.

Everything I put my mind towards accomplishing – I strive to give my all. I strongly believe that having passion for anything you do – will separate you from those around you.

01. Search Engine Marketing.

Search Engine Marketing does not need to be complicated, its not rocket science. In today’s world, with all the ever changing boundaries of marketing, you need to step out and create an engaging piece of art for each project. Each day is a new challenge and each night a success in one form or another.

Understanding social influence and digital distribution, are the keys to success for any business and the ability to trust the integrity of a professional contributing to that success is essential. I have spent many years expanding and creating a presence for either myself or other corporate entities with one goal in mind, keep the image clean and grow the visibility. By using various platforms and outlets, I have earned the foundation of one to one communication the digital world offers, that will allow an entity to on-board at a completely different level.

If you need assistance with your Digital Marketing Strategy, allow me to help!

02. Web Design.

As a business owner, you are always looking for new ways to save money and make your business profitable. When it comes to creating an online presence for your business, just like your marketing materials and office’s appearance, your website needs to project a professional image. The more professional looking your business appears, the more creditable it looks to potential consumers. A good looking website can help you promote your brand and increase the confidence of your website visitors in your business. Not to mention, a well-designed layout can improve your visitors’ experience. A website is like an investment, you invest today and enjoy the profit after time. Allow me to properly build your fully custom and professional looking website, while you focus on your business itself.

03. Photography.

Photography is an essential component to expressing your adoration, advertising yourself, and if in market – successfully attracting your business to potential clients. Many individuals rely on images when looking for ideas, or choosing which business to partner with. Images tell a story, and I strive to always keep that in mind. Whether you are looking for a professional shoot, looking to capture memories, or just want a candid photo with a loved one – allow me to capture your next moment!

Skills

Skills.

RESULTS DRIVEN DESIGN.

THE USER MUST COME FIRST.

We all have pride in what we do, and what we have accomplished. It’s important to understand that in our industry, and life in general, you have to put your pride aside in order to properly deliver a service. The user will need to come first, as success is dependent on their satisfaction, whether it’s building a website or performing a photoshoot.

Paid Search 99%
Search Engine Optimization 99%
WordPress 99%
Hosting/cPanel Troubleshooting 99%
Content Creation 99%
Photography/Branding 99%
*This list is not exhaustive.

Certifications:

The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.

The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.

The Google Analytics IQ exam is designed to test your knowledge of digital analytics best practices and the Google Analytics platform.

The Display Advertising exam covers advanced concepts and  best practices for creating, managing, measuring, and optimizing Display campaigns.

The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

The DFA Fundamentals online course is designed to allow a user to ramp up on DFA techniques any time and at their own pace. After completing and passing the full program, users should feel comfortable with trafficking campaigns, conversion tracking, and the reporting tools available in DFA.

After completing and passing the full program, the user should feel comfortable launching and managing a search campaign, analyzing performance through reports, and creating bidding goals through the Performance Bidding Suite.

The Accredited Professional program offers training that can help you grow your business through better management and optimization of your Bing Ads campaigns. By becoming an Accredited Professional, you’ll build your resume, raise your corporate profile, and market your new knowledge and digital advertising skills in Bing Ads.

Contact Me!
GET IN TOUCH

Contact.

Zachary Stephan

Let’s Talk.

Interesting in a current project? Have a fantastic idea of your own? Contact me and let’s work out the logistics.

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Zachary James Stephan

Zachary Stephan

Zach Stephan

Zach

Me